Nespresso, the worldwide reference in single-serve coffee, has named Deep Focus, the digital agency for the social age, U.S. Social Media Agency of Record. In selecting Deep Focus, Franz Niedermair, Vice President, Marketing, Nespresso USA, said, “Our team was impressed by the excellence Deep Focus demonstrated in partnering with us to achieve the goals set [...]
Weber Shandwick has been appointed agency of record for the California Walnut Commission in China. Following a competitive pitch, Weber Shandwick was selected to provide full-spectrum public relations services, as the grower-funded government agency looks to expand exports in one of the world’s largest food markets. The firm’s upcoming work on behalf of CWC will [...]
The independent media agency will handle broadcast, search engine marketing, online and mobile display as well as modeling for both the Gorilla and O’Keeffe’s brands. This is in addition to the media strategy and execution of a consumer print plan beginning next year. “We looked at several agencies and found that Empower’s skill set was [...]
Indianapolis-based appliance and electronics retailer h.h. gregg has selected Leo Burnett USA as its advertising Agency of Record and Spark SMG, a full-service media agency of Starcom MediaVest Group, as its media buying and planning Agency of Record. “From the beginning, Leo Burnett and Spark demonstrated a deep understanding of our business and our vision for the future,” said Jeff [...]
Auntie Anne’s has chosen Mullen NC as its agency of record. The decision was made following a client-led review. Terms of the contract were not disclosed. Mullen, an independent brand within the Interpublic Group of Cos., will provide fully integrated marketing communications services for the company based in Lancaster, Pa., including strategic planning, creative across all touchpoints, digital [...]
Thermos L.L.C., the leading manufacturer worldwide of insulated food and beverage containers and children’s soft lunch kits, has selected Carmichael Lynch Spong as agency of record. Thermos joins the firm’s largest industry group, which works with food and beverage leaders, retailers, social influencers and prominent branded consumer products on a regular basis. Since 1904, Thermos [...]
PR and social media marketing agency, Red Jeweled Media, today announces it has been selected as the PR Agency of Record for Outlets at Castle Rock, the largest open-air outlet center in Colorado, which is listed in the top 10 attractions for the state of Colorado in the Longwood Study. Red Jeweled Media will be responsible for helping grow [...]
22squared today announced its agency of record relationship with Aaron’s, a national leader in lease ownership for residential furniture, consumer electronics, home appliances and accessories.22squared is Aaron’s first official AOR, and as such is also evolving the brand positioning and conducting foundational research for the brand. “We’re thrilled to be named Aaron’s first agency of record as [...]
Yesterday, I did an interview session at the SXSW interactive festival in Austin with Matt Mullenweg, where we discussed the lofty topic of the future of blogging. He’d know, as the founder of Automattic, the company behind the giant blog-hosting platform WordPress.com, which powers a lot of Web sites big and small (like this one, which [...]
DALLAS, TX – Independent, full-service advertising agency Firehouse announced today it has been named agency of record for Blackmon Mooring, a national leader in both residential & commercial cleaning as well as disaster restoration. The agency won the account following a review. As AOR, Firehouse will be responsible for strategic planning, brand and creative development, media planning, [...]
